Posted: December 3, 2012 by IUsec in Jobs

WSBT-TV, South Bend, IN (DMA)

Schurz Communications

The market’s leading broadcasting company, WSBT-TV, has an opening for a Digital Sales Superstar! Are you a competitive optimist who has the desire to accomplish challenging goals? We’re seeking a Digital Sales Specialist to work with our Television Account Executives to drive revenue on WSBT’s Digital Products. Candidates must be driven, persuasive and knowledgeable of the ever-changing digital advertising world, and have a strong sense of cooperation and ability to work with others. Digital and technical know-how are a plus.

We’re seeking someone with 1-3 years sales experience, preferably in media and/or online sales. A high school degree is required, with a collegiate degree in Marketing, Advertising or a related field preferred. A valid driver’s license is also required.


Essential Functions

• Selling online advertising consistent with station policies and rate guidelines; responsible for rate negotiation with clients

• Responsible for cultivating and maintaining client relationships at all levels

• Prospect new advertisers

• Apply creative marketing plans to generate new revenue opportunities

• Maintain current working knowledge of interactive products and their functions

• Prepare and present proposals to advertisers

• Perform research and develop leads for new online revenue opportunities

• Service existing accounts and create special sales opportunities specific to each client • Assist in creating presentations, sales materials and online creative ads

• Maintain accurate record-keeping of all digital sales inventory

• Perform other incidental and related duties as required and assigned

• Collect money as needed for outstanding accounts

• Some regional travel is required


Knowledge, Skills, and Abilities

• Understanding of digital advertising methods and concepts, web/internet sales

• Knowledge of interactive products and how they function

• Ability to communicate and negotiate effectively

• Ability to create creative marketing plans for advertisers

• Strong organizational and prioritization skills

• Proficient with Microsoft Office Suite

• Ability to make sound business decisions and exhibit detail orientation

• Ability to quickly build and maintain relationships

• Ability to follow-up and adapt quickly in fast-paced digital industry

• Maintain effective interdepartmental relationships and foster a positive workforce environment

• Ability to manage transactional sales activity for multiple products

• Ability to multi-task, prioritize and meet deadlines

• Ability to quickly, accurately and calmly handle decision-making process

• Must represent the company with professionalism and integrity


If you’re selected for this job, you’ll be working in a state-of-the-art HD facility in a competitive news market with TV and Radio stations that each recently received Best Newscast and Best News Operation awards from the Indiana Associated Press. And we cover Notre Dame!

Interested candidates please visit the following web site:

and search Requisition Number WSBT1027 to learn more about the position and apply.


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